Moe Called It The Feeling Of Greatness. Now You Can Train It.
SPU: Feel is the newest class in the University, built on Todd Graves' new workbook, The Feelogue.
One position at a time, until what you feel and what your body does are the same thing.
Watch Day 1 of SPU: Feel
Day 1: why your address position is impact in disguise.
By the end of the class
Dear fellow golfer,
Moe Norman swung the club from feel.
He didn't study his swing on video. He didn't measure his positions. He looked at the target and let his body do what fifty years had taught it.
So when Todd Graves asked Moe how to perfect a swing, you'd expect him to say "trust your feel."
He didn't.
“You must hit your positions.”— Moe Norman
Moe knew what every position in his swing felt like. The feeling and the position were the same thing to him.
Todd once filmed Moe and showed him his own swing on the screen. Moe watched in silence. Then he said, “Thanks for showing me. Now I know why I'm so great.”
The swing he felt and the swing on the screen matched exactly.
Yours probably don't.
You feel one thing. The camera shows another. So you add a swing thought, then another, and stand over the ball with six of them.
You've watched the videos. Maybe hundreds of them. You can describe Position 2 in your sleep.
And your swing still changes from one day to the next.
SPU: Feel closes that gap.
I'll show you exactly how it works. Then, at the end of this letter, I'll show you how to get it, along with everything else the University has, for less than a third of what the class costs on its own.
“The SPU is very focused, very specific, and there's a great deal of precision in the instruction. It's like being lost and someone shows you the way.”
First, you need to know why feel is so hard to learn.
Todd says it in the very first video of The Feelogue.
In Todd's words
Feelings are very difficult to teach.
A golf swing is too fast. Your brain has no time to register what you're feeling while you make it.
So you make a great practice swing. Then you hit the ball, and it's gone.
“You may say Todd, I can make a great practice swing. Then you actually go to swing the golf club and you can't do it. It's because you're not safe there yet.”— Todd Graves
Your body won't swing fast through a position it doesn't trust.
So you build the trust first. Positions first. Then sequence. Then speed.
Todd introduces The Feelogue · 3:56
That's what The Feelogue is built to do.
Not for sale · only with SPU: Feel · digital
Comes with the class
The Feelogue: The Feeling of Greatness Guide
Todd's graphic practice manual for learning and feeling the Single Plane Swing.
It's a training system, not a reading assignment. You work it indoors, Day 1 to Day 30, in order.
No range. No ball flight. Just the positions.
You can't buy The Feelogue
It isn't for sale anywhere. The only way to get it is with SPU: Feel.
Every day follows the same five steps:
WHAT
the position
WHY
how it simplifies impact
HOW
the drill and the reps
NOW
exactly what to do today
FEEL
what it feels like
But a book only tells you what to do.
Todd shows you. Every day of the class has its own lessons on video.
Here are a few from the first two weeks.
3:47Day 1 · ALIGN
Building the Single Plane Address
5:05Day 1 · ALIGN
A-L-I Instruction
2:06Day 3 · ALIGN
The Shoulders at Address: The Feeling
5:11Day 5 · ALIGN
The Walk-in Routine
2:16Week 2 · BRACE
P0 to P1 Training
5:18Week 2 · BRACE
The Three Brakes of the Backswing
Eight weeks. One position at a time.
SPU: Feel runs eight weeks. The Feelogue is the first four.
Those four weeks are all indoor training, away from ball flight. Then you check the swing on video. Then you measure it on the range.
Week 1 starts with the setup, because your address position is impact in disguise.
Get address right, and you're already set up where you need to be at impact.
Position before sequence. Sequence before speed.
The Foundation
Days 1–7
ALIGN: alignments at Position 0 (Days 1–4), then make the setup a routine (5–7)
The Backswing & Transition
Days 8–14
BRACE: P0→P1 (8–9), P1→P2 (10), combine P0→P2 (11)
BITS + STOP: the transition (12–14)
Downswing to Impact
Days 15–21
STRIKE: P2→P3 (15–16), P3→impact (17–18), full downswing at slow, half, then three-quarter speed (19–21)
Impact to Finish, Sequence & Speed
Days 22–30
FLOW: release, finish, combine, start to finish (22–27)
SEQUENCE + SPEED: sequence (28), speed (29), Day 30 with no protocol
Test 1 · Position TestThe Litmus Test
After the workbook
The ball comes in, but swing plane is the measure, on face-on and down-the-line video
Test 2 · Litmus TestResults
After the workbook
On the range, measuring ball flight, not chasing it
Test 3 · Ball FlightNow, here's the part most golf programs leave out.
A workbook can't watch you swing.
You can't see your own swing, either. That's the whole problem.
What you feel and what the camera shows are two different things, and no video on earth can tell you which one you just made.
So SPU: Feel comes with a coach.
A personal coach reviews your videos for the entire class. Film your swing, send it, get it back marked up.
And every week, you get a Zoom call with the coaches to ask your questions.
“I don't think any of them took more than 24 hours to get back to me when I had any questions or in Clay's case he returned my video V1 feedback instantly.”
So that's SPU: Feel. The class, The Feelogue, Todd on video, a coach on your swing, and a Zoom every week.
On its own, the class is $1,000.
It's worth it. But there's a better way in.
Join the University for $297 a month, and SPU: Feel unlocks the day you join.
Then you get everything else the University has, on top of it.
Here's all of it.
Join the University
$297 a month unlocks SPU: Feel.
Plus $12,564 in bonuses.
Month to month. Cancel any time.
What you came for
SPU: Feel
SPU: Feel, the full eight-week class
Todd on video, one position at a time
$1,000
The Feelogue workbook (digital)
Todd's new training manual. Day 1 to Day 30.
Not for sale
A personal coach on your videos
For the entire class
Included
Weekly Zoom calls with the coaches
Bring your questions, every week
Included
Your bonuses as a member
Everything else
Nine more University classes
Each one takes one part of your game and rebuilds it, start to finish. $1,000 each at list.
- Fairway Woods & HybridsMake the longest clubs in your bag the easiest to hit
- StatisticsStop guessing. A data-driven roadmap to lower scores
- Putting 101Turn your putter into your most trusted club
- Chipping 101Lower your scores where it matters most: inside 100 yards
- Course Management w/ Todd GravesStop practicing. Start playing better golf
- Power GenerationBuild power the right way, from the ground up
- Speed OptimizationWin back the swing speed golfers lose every decade
- Driver OptimizationMake the driver your favorite club
- RangeTurn range time into real results
$9,000
Unlimited Single Plane 30
$297 a class on its own. Members take it any month they want. Twelve months of it:
$3,564
Every new class we release
Added to your account automatically.
Included
Your coach stays after the class ends
Unlimited video reviews, private Zoom lessons, Elite 8 Assessments, stat tracking with a 7 Principles Game Analysis, and goal-setting calls.
Included
Graves Golf OnDemand
More than 1,500 Graves Golf videos.
Included
Member pricing
40% off training aids, every aid, every time. $400 off any Single Plane school at full list price (not combinable with school specials).
Included
That doesn't count the coach, the new classes, OnDemand, or member pricing.
Month to month · cancel any time · SPU: Feel unlocks the day you join
Now, let me put two prices side by side.
Some golfers don't want a membership. They want to own the classes outright and be done.
So we sell that, too. Every University class, SPU: Feel and The Feelogue included, for one payment of $10,000.
It's real. You can buy it today.
Here's how the two compare.
Option 1 · Own the classes
The Whole Enchilada
$10,000
One payment · all 10 classes at list
Option 2 · Join
The University
$297/mo
Month to month · cancel any time
Do the math.
At $297 a month, it takes 34 months of membership to spend what the Whole Enchilada costs on day one.
For those 34 months, you'd also have a coach on your swing, Single Plane 30 every month you want it, and every new class we release.
The Enchilada buyer gets none of that.
So why sell the Enchilada at all? Because some golfers want to own the classes outright. That's the price to own them.
But if you want the swing, not the shelf, the $297 is the better deal. By a mile.
No contract
Try it a month.
Membership is month to month.
Start SPU: Feel. Send your coach a swing. Take a Single Plane 30.
If it isn't for you, cancel. You're out $297.
That's less than a third of what Feel costs on its own.
“I have been a member for a few years. I broke 80 for the first time after the first year. Attend a class and consume all of the instruction available, and you almost can't go wrong. I've gone from a 30+ handicap to around 7/8. Results will vary however, because it largely depends on personal discipline and maintaining a healthy mental game.”
Read Chad's last line again.
He's right. Nobody can do the reps for you.
The University is for the golfer who'll do them.
Is this for you?
It is if
It isn't if
Todd says it in the book: practice is boring, success is boring, greatness is boring.
The feeling of greatness is on the other side of the willingness to be bored.
“Videos are one thing, YouTube is one thing, people telling you what to do is one thing, but if you want to get better, you have to be on a program where you're accountable.”
You probably still have a question or two. Here are the ones golfers ask most.
What's the difference between the $10,000 and the $297 a month?
The $10,000 buys the 10 classes, once, to keep. $297 a month gets you the same classes plus every future class, a personal coach, unlimited Single Plane 30, the OnDemand library, and member pricing. Month to month.
Is SPU: Feel really included?
Yes. It unlocks the day you join, with The Feelogue, a personal coach on your videos for the whole class, and the weekly Zoom calls.
I'm joining after the class started. Can I catch up?
Yes. Every University class is set up so you can catch up.
Can I buy The Feelogue on its own?
No. It isn't for sale anywhere. It comes only with SPU: Feel.
How does the coaching work?
You film your swing and send it. Your coach reviews it and sends it back. Members also get private Zoom lessons and goal-setting calls.
Can I cancel?
Yes. Membership is month to month.
I'm new to the Single Plane Swing. Is this too advanced?
No. SPU: Feel starts at the setup, one position at a time, and your coach reviews your swing as you go.
What do I need?
A club, a phone to film yourself, and somewhere to practice.
Let me leave you with one more story.
“When you get it, you won't believe your eyes.”— Moe Norman
Moe said that to Todd over lunch in Toronto in 1995 ...
Todd had made the Canadian Tour playing Moe's swing. The other players called him Little Moe. He was improving, but he wasn't there yet.
Moe didn't say if. He said when.
Then he added, “You don't learn the feeling of greatness. It's something you have.”
SPU: Feel doesn't give you something new. It finds what's already there.
Todd had Moe. You'll have a coach, The Feelogue, and every class we've built.
Join The University · $297/mo →$297/month · SPU: Feel unlocks the day you join · cancel any time
“Join. Don't wait. I wish that I had found Graves Academy twenty years ago. I'd be a whole different golfer right now if I had put the time and effort in the right spot.”
The swing is already inside you. Now let's go find it.
Todd Graves
Graves Golf · The University
P.S. SPU: Feel is $1,000 on its own. Join the University for $297 a month and it unlocks the day you join, with The Feelogue, a coach on your videos, and weekly Zooms. Then you get nine more classes, unlimited Single Plane 30, every new class, 1,500+ videos, and member pricing on top. Join the University →
P.P.S. You can own every class for $10,000, once. Here's that option. Or join for $297 a month and get the same classes, plus the coach, Single Plane 30, and every new class. It would take 34 months of membership to spend what the $10,000 costs on day one.